Russian dating spase
And there is no dating service more alternative than Pure.
The ironically named anonymous dating app, which helps like-minded adults hook up for casual encounters with Snapchat-for-dating mechanics, has managed to cross the dating divide between Russia and the US.
While we might chuckle about how Pure has shown that love can cure the dating Cold War, it also offers a serious insight into how dating services can find routes to revenues that don’t directly compete with Tinder.
Tinder is still top of the dating game, but it’s beginning to be challenged.
You can’t put a price on love, but you can certainly put a revenue figure on the mobile dating industry.
The never-ending search for true love has helped the top dating apps generate more than 0 million in revenue so far this year, according to Newzoo’s Global App Intelligence.
While Tinder is coming under pressure in the dating game from Badoo, it should also keep a look out for an upstart dating service that is steadily climbing the charts.
But the combination of its hook-up-focused pitch, stringent data privacy policies, and self-destructing profile posts makes Pure uniquely considerate to users in the dating space.
Tinder, the spark that set the industry alight, remains its brightest star.
Having revolutionized the dating game with its now ubiquitous swiping mechanics, it’s no big surprise to see it dominate on i OS.
So while the dating pool might be deeper in the US, Australian users are definitely willing to pay the price for a shot at love.
Although Tinder is sitting relatively pretty at the top of the dating game, there’s plenty of room for alternative dating services to find a profitable niche in the market.