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Hands down, the greatest marketing tool you can use is your weekly electronic newsletter.But for it to be effective, you must follow the GIFTE formula, which is: A) it must be consistent – like super, reliably consistent because that establishes you as a business not a hobby; B) It must begin with a personal greeting that has you open and connect with your people and be followed by a short (500 word) feature article … ; C) it must be sent using an auto-responder service like Constant Contact, I-Contact, or Vertical Response.
So that would be an article I would write frequently….”Meredith’s Favorite Small, Boutique Hotels in France.” Beyond this worksheet, pay attention to what your prospects and clients are asking.
4) Use the “Newsletter Articles Idea Mind Map” for inspiration on what to write.
This worksheet comes straight from Module 7 of the Make Money Selling Travel Blueprint.
I have found that Rule A – Consistency is the hardest for many of you to follow. In an effort to help you take a “no excuses” approach to committing to your ezine, I share with you 5 tips to getting your e-zine SENT every single week.
1) Hire someone to “set it up” each week, so that you are just writing.