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Online dating sites promise to use science to match you with the love of your life.
Many of them even go beyond the matching process to help you confront the complex world of finding (and keeping) partners.
The decision-making processes we go through when we’re examining online profiles are also different than those we use in offline situations.
As you flip through those profiles, you’re not necessarily pausing and studying each one as carefully as you would a real person.
The growth of social media encourages internet-based connections with the people we know and love and the people we would like to get to know and love.
At least when you are talking to a person in real time, your conversation can take you to places that might provide you with relevant data about how they will adapt to future stresses.
Their diagnostic tests seem to key in on the fundamental essence of our personalities, ensuring that we’ll be paired with the one person in the world whose fundamental essence will resonate to ours.
They also promise to improve the odds of our finding that person by providing us with access to large numbers of potential romantic partners; more than we would ever meet on our own.
In a recent comprehensive analysis, Northwestern University psychologist Eli Finkel and collaborators claim that online dating sites not only don’t improve, but may even hurt those seeking happiness in their relationships.
It was natural enough that online dating services would develop and evolve over the past two decades.